Group part
Escalf is a non-real urban fashion brand designed for the autumn-winter season. It is characterized by the use of technical fabrics and the possibility of customization of some elements.
The main objective of the communication: to make the brand and its qualities known, by four different pieces under the concept "Descápate" (formed by "destápate" + "capa") based in the idea of "I don't feel comfortable when I wear many layers in cold seasons", so less layers allows to show you your real style.
B/W poster
Photo and edition by Judit Trota.
Color poster
Photo and edition by Judit Trota.
PR action
Recreation of two suitcases.
In one of the suitcases there is the NON-Escalf clothes needed for the 3 days of the trip (bulky clothes, several layers, comfortable clothes for walking and other changes more for the moment of the photo...).In the other suitcase there is the clothes of Escalf that a person would wear for these 3 days; one change per day that does not thicken too much and keeps you warm, while being elegant for the photos of the trip.
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Sketch designed by Judith López and Mireia Garcia.
Stand mock-up
As mentioned at the beginning, layers of clothing are a burden. That is why it was proposed to create an action in Escalf's own stores where consumers can write down what their burdens are and deposit it in one of the boxes.
Individual part
B/W poster
Color poster
