Creation and planning of a corporate event to celebrate Swarovski Spain's 40th anniversary.

This 2022, Swarovski, the famous luxury brand of crystal products, celebrates its 40th anniversary in Spain. To mark this event, the following project presents the development of a celebratory event with location in the Tyrol (Austria), the company's place of origin.
It will be a festive and, overall, a magical winter experience, with the attendance of employees and 12 influencers focused on the world of fashion, beauty and luxury.
Even so, previously an analysis of the jewellery industry, Swarovski, and its national competition, Tous and Pandora, has been elaborated.